| James Bond Goes Zero |
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| Written by jekivita | |
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The drinks giant has teamed up with the makers of the latest Bond film "Quantum of Solace" to launch a special "Zero Zero Seven" version of their Coke Zero drink - named after the agent's code number 007.
"Quantum of Solace," which sees Daniel Craig reprise his role as the British spy, is released on October 31 and Coca-Cola will simultaneously launch the new "Zero Zero Seven" logo and limited edition black bottles in the $10 million deal.
The company hopes the marketing strategy will make Coke Zero - which is a sugar-free version of Coca-Cola - more appealing to men. A spokesperson for Coca-Cola said: "It's an honor to partner Coke Zero with such an iconic franchise as Bond." Bobby Britton, brand director of Coca-Cola Great Britain said: "The new edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality and expected to make the brand more popular with its target audience of 20-something men."
The limited edition "Zero Zero Seven" Coke will sell for $3 at upmarket department store Harrods in London, as well as being available at other outlets across the UK.
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